Ola Electric Launches Navratri Mahotsav, Expands Insider Upgrade Program
Ola Electric today announced the launch of its Navratri Mahotsav, a limited-period festive campaign offering benefits of over ₹ 30,000 across its S1 scooter and Roadster motorcycle portfolio. The company has also expanded its Ola Insider Upgrade Program to 60% of its customer base across India.Starting today, Ola Electric is rolling out a suite of limited-period festive offers:
- Festive Benefits on S1: Customers can avail a ₹ 9,999 cash discount along with an 8-Year Extended Warranty across the S1 range.
- Roadster Range: The Roadster motorcycles will be available at revised prices, complemented by an 8-Year Extended Warranty.
- Muhurat Mahotsav: Each day will feature a 90-minute Muhurat window with limited units of the S1 Pro+ 4 kWh priced at ₹ 99,999 and the Roadster X+ 4.5 kWh at ₹ 79,999.
- Cashback: Up to ₹ 10,000 instant cashback on EMIs on select credit cards.
The premium S1 Gen 3 range includes the S1 Pro+ in 5.2kWh and 4kWh configurations priced at ₹ 1,80,338 and ₹ 1,60,338, respectively, the S1 Pro in 4kWh and 3kWh configurations priced at ₹ 1,39,999 and ₹ 1,19,999, respectively. The mass-market S1 X lineup includes the Gen 3 S1 X+ (4kWh) priced at ₹ 1,09,999 and the Gen 3 S1 X in 2kWh, 3kWh, and 4kWh variants priced at ₹ 84,999, ₹ 88,999, and ₹ 1,04,999, respectively.
The Roadster motorcycle portfolio includes the Roadster X+ in 9.1kWh and 4.5kWh configurations priced at ₹ 1,89,999 and ₹ 1,29,999, respectively, and the Roadster X in 2.5kWh, 3.5kWh, and 4.5kWh configurations priced at ₹ 99,999, ₹ 1,09,999, and ₹ 1,24,999, respectively.
An Ola Electric spokesperson stated that the initiative aims to make electric mobility more accessible and rewarding during the Navratri period. The company has also seen a strong customer response to its Ola Insider Upgrade Program, which will now be scaled to a majority of its customer base.
Ola Electric Mobility Limited specializes in the vertical integration of technology and manufacturing for EVs and their components, including battery cells. The Ola Futurefactory in Tamil Nadu and the Bengaluru-based Battery Innovation Centre (BIC) support Ola's R&D efforts, which span India, the UK, and the US.
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