Just In Time Plans 45 to 50 New Stores in India as Premium Watch Demand Rises
Watch Retailer Targets Pan India Expansion in Five Years
New Delhi, March 11Watch retailer JUST IN TIME plans to add 45 to 50 new stores over the next two years as part of its strategy to expand its retail footprint across India. The company aims to establish a pan India presence within the next five years, according to Chief Executive Officer Ronak Shah.
The Mumbai based retailer currently operates 82 boutiques across 18 cities in the country. The planned expansion is expected to significantly strengthen its sales network and bring the brand to more locations nationwide.
Ayushmann Khurrana Appointed Brand Ambassador
As part of its brand building efforts, JUST IN TIME has appointed Bollywood actor Ayushmann Khurrana as its brand ambassador. The collaboration is aimed at strengthening the brand’s visibility and connecting with a wider consumer base.Premiumisation Driving Growth in Watch Market
The company said it is encouraged by the growing trend of premiumisation in India’s watch market. According to Shah, consumers including aspirational teenagers and watch collectors from smaller towns are increasingly comfortable purchasing luxury and premium watches.He noted that the shift in consumer preferences indicates a broader readiness in the country for higher watch consumption compared to earlier years.
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