Mini Diamonds Subsidiary Namra Jewels Launches Franchise Expansion Plan in Lab Grown Jewellery Market

Mini Diamonds Subsidiary Namra Jewels Launches Franchise Expansion Plan in Lab Grown Jewellery Market​

Mini Diamonds (India) Ltd., through its wholly owned subsidiary Namra Jewels Private Limited, has announced a franchise expansion plan for its retail presence under the Franchise Owner Franchise Owner (FOFO) model. This move aims to broaden the brand’s reach and strengthen its retail network across India, catering to the increasing demand for lab grown diamond jewellery.

The proposed franchise model offers opportunities with a nominal franchise fee of ₹ 5 lakhs. The estimated initial investment required varies based on the city type and commercial factors.


The decision to adopt the franchise rollout model follows a detailed evaluation of the growing interest among new age consumers in lab grown diamond jewellery. Namra Jewels stated that the franchise approach will help build trust, enhance brand visibility, and establish a wider offline network for customers seeking modern, affordable, and certified lab grown diamond jewellery. This expansion is also anticipated to improve market penetration and enhance brand recall for the company’s jewellery segment.

Management noted that the appeal of lab grown diamond jewellery lies in its combination of design, affordability, and trust. The FOFO franchise model is positioned to allow Mini Diamonds to expand in an asset light manner while creating business opportunities for franchise partners in both Tier 1 and Tier 2 cities.

Mini Diamonds (India) Ltd. was established in 1987 with a focus on diamond import and export. Today, the company is recognized internationally for manufacturing its own cut and polished diamonds and jewellery.

MDIL maintains a sophisticated manufacturing facility in Mumbai. This facility is equipped with cutting-edge technology and state-of-the-art machinery, including Sarin Technology, Auto Bruiting Machines, Semi-Automatic Polishing Mills, and Sawing Machines, specifically for processing rough diamonds. The company ensures high standards of precision and quality by meticulously handling every facet of the diamond cutting and polishing process.

Beyond diamond processing, the Mumbai facility also serves as a hub for jewellery manufacturing. By integrating diamond processing expertise with jewellery craftsmanship, Mini Diamonds creates exquisite, meticulously crafted pieces. The company specializes in the manufacturing, marketing, and sales of lab grown diamond jewellery, serving both B2B and B2C channels for both the Indian and international markets.

Stock Price Movement​

As of 10:28, Mini Diamonds India Ltd shares are ticking up, currently trading at ₹14.73, marking a gain of 0.14%. The stock has seen some movement today, having fluctuated within a range set between a low of ₹14.05 and a high of ₹15.00.