Meevaa Foods by Zappfresh Appoints Rajneesh Bhasin as Independent Director

Meevaa Foods by Zappfresh Appoints Rajneesh Bhasin as Independent Director​

Meevaa foods by Zappfresh, an export-grade frozen food platform specializing in vegetarian offerings, has announced the appointment of Rajneesh Bhasin as an Independent Director on its board. The appointment, effective April 27, 2026, marks a phase of structured growth for the company, which is focusing on scaling operations, strengthening internal processes, and building long-term institutional capabilities.

This strategic move aims to introduce external perspectives and depth in governance, supporting Meevaa Foods’ planned expansion across fresh, frozen, and value-added food categories. According to the company, the objective is to enhance board-level oversight and align growth with stronger governance and strategic discipline, helping the company achieve more structured and sustainable growth.

Rajneesh Bhasin, who joins the board, brings extensive experience in consumer businesses and supply chains. He noted that Meevaa foods has established a credible position in the fresh and frozen food space, supported by its supply chain capabilities and commitment to quality. As an Independent Director, Bhasin stated that his focus will be on strengthening governance frameworks and supporting strategic priorities, ensuring that growth remains consistent and disciplined.

Deepanshu Manchanda, Managing Director of Zappfresh, emphasized the significance of the board expansion as the company progresses. Manchanda stated that Rajneesh Bhasin's deep understanding of consumer businesses and supply chain management will be valuable as the group continues to scale. He added that this appointment supports the broader vision of building a strong, future-ready food platform across fresh and value-added categories.

The move reflects a broader industry trend, with Zappfresh entering the ready-to-eat and ready-to-cook segments through Meevaa Foods, which is curated by Avyom. This segment shift has been further supported by the company's recent acquisition of a majority stake in Avyom Foodtech Pvt. Ltd. Such strategic steps reinforce the company's capabilities in processing, product development, and distribution.

With increasing consumer preference for convenience-led formats and organized food brands, the fresh and frozen food categories are reporting steady growth. Meevaa foods is leveraging this market trend by prioritizing consistency in product quality and improving supply chain efficiency across its structured value-added categories.

Stock Price Movement​

As of 12:58, shares of DSM Fresh Foods Ltd are edging higher to ₹111.00, registering a gain of 0.74% in intraday trading. The stock fluctuated throughout the day, moving between an intraday low of ₹111.00 and a high of ₹115.45.