Luxor Writing Instruments Partners with Crayola to Launch Co-Branded Products in India

Luxor Writing Instruments Partners with Crayola to Launch Co-Branded Products in India​

Luxor Crayola Products to Be Manufactured Locally​

New Delhi, March 20 — Luxor Writing Instruments Pvt Ltd on Friday announced a long-term partnership with Crayola LLC, marking the entry of the American brand into the Indian market.

Under the agreement, co-branded products under the name "Luxor Crayola" will be manufactured in India, the company said in an official statement.

First-Ever Sub-Branding Move by Crayola​

The collaboration represents a significant milestone for Crayola, as it is the first time the company has adopted a sub-branding approach. According to the statement, this move reflects strategic alignment between the two companies and signals Crayola’s long-term commitment to India.

India Identified as a Key Growth Market​

Crayola highlighted India as a major opportunity in its global expansion plans. Pete Ruggiero, President and CEO of Crayola LLC, said that India’s young population, strong education ecosystem, and cultural emphasis on creativity make it a natural next step for the brand.

He added that the partnership enables Crayola to establish a presence in India in a way that is locally relevant and designed for long-term impact.

Luxor Aims to Strengthen Creative Learning Segment​

Pooja Jain Gupta, Managing Director of Luxor Writing Instruments, described the partnership as a defining moment in the company’s strategy to expand the creative and coloring category in India.

She noted that as education evolves, there is an increasing need to integrate creativity into everyday learning, moving it from the margins to the mainstream of child development.

Nationwide Availability Across Channels​

The "Luxor Crayola" product range will be available across India through multiple distribution channels, including leading e-commerce and quick commerce platforms, the company said.