Krishnan Sundaram Appointed Chief Growth & New Business Officer at Bajaj Electricals Limited

Krishnan Sundaram Appointed Chief Growth & New Business Officer at Bajaj Electricals Limited​

Bajaj Electricals Limited has appointed Krishnan Sundaram as its Chief Growth & New Business Officer, effective August 11, 2026. In this strategic role, Krishnan will be responsible for identifying, evaluating, and scaling new business opportunities aimed at accelerating the company’s growth trajectory, strengthening the brand portfolio, and generating value for stakeholders and customers.

Krishnan Sundaram brings extensive leadership experience to Bajaj Electricals. He possesses over 26 years of diverse professional background across areas such as business management, P&L leadership, marketing transformation, innovation, and category creation. His most recent role was Chief Executive Officer at Vini Cosmetics. Prior to that, he accumulated more than two decades of senior leadership roles within the Indian and global markets while working with Hindustan Unilever Limited and Unilever PLC.

Shekhar Bajaj, Chairman of Bajaj Electricals Limited, expressed his satisfaction with the appointment. He stated that Krishnan’s vast experience in building businesses, driving innovation, and creating new categories will offer valuable perspective to the company’s leadership team as they continue to strengthen their offerings and create meaningful value.

Sanjay Sachdeva, Managing Director & CEO of Bajaj Electricals Limited, commented on the hiring, noting, "We are delighted to welcome Krishnan to Bajaj Electricals, where he will lead our growth and new business agenda. His strong consumer-centric mindset, commercial acumen and experience in driving transformational growth will be valuable as we identify and scale new opportunities. We are confident that his leadership will contribute meaningfully to the company's next phase of growth."

Company Overview​

Bajaj Electricals Limited is a globally recognized Indian Consumer Appliances and Lighting Solutions firm, headquartered in Mumbai. It stands as part of the Bajaj Group, a multinational conglomerate exceeding $150 billion. The company was established in 1938, boasting a legacy spanning over 87 years.

The business portfolio encompasses two major segments: Consumer Products (Appliances and Fans) and Lighting Solutions (Consumer and Professional). Key brand offerings include BAJAJ and Morphy Richards. In the lighting sector, Bajaj Electricals provides innovative LED lamps and fixtures for consumers, including panels and battens. The company is a leader in specialized illumination projects, offering solutions such as street lighting, sports lighting, industrial, commercial, and infrastructural lighting on a turnkey basis.

The financial scale of the company stands at a turnover of INR 4,462 crores for FY 25-26.

BAJAJELEC Stock Price Movement​

Shares of Bajaj Electricals Limited finished lower today, shedding 0.85% and settling at ₹360.35 in post-market trading. The equity traded over 308,620 shares during the session, after hitting a low of ₹355.8 intraday.