Karur Vysya Bank Launches Premium Credit Card Portfolio on Visa Platform
Karur Vysya Bank Limited (KVB) announced the launch of its comprehensive premium credit card portfolio on the Visa platform. This initiative is central to the Bank's strategy aimed at strengthening its affluent banking offerings and enhancing engagement with lifestyle-oriented customers.The new portfolio introduces premium variants across three high-tier categories: Visa Platinum, Visa Signature, and Visa Infinite. These cards are designed to cater to the evolving spending preferences of the emerging affluent segment, including salaried professionals, self-employed individuals, and business owners, by offering curated benefits related to travel, dining, and premium lifestyle activities.
The partnership with Visa underscores KVB’s commitment to providing a contemporary and premium customer experience, supported by globally accepted payment infrastructure and differentiated lifestyle privileges. This move responds to the rising consumer spend witnessed in travel, dining, and premium lifestyle categories among India's affluent consumer segment.
Shri Ramesh Babu, Managing Director & CEO of Karur Vysya Bank, stated that the launch marks a significant step in solidifying KVB's affluent banking proposition. He noted that as consumer spending shifts towards travel and lifestyle experiences, the partnership enables the Bank to offer differentiated value propositions tailored to these emerging needs.
Key Features of the Premium Card Portfolio
The portfolio includes four distinct card variants: Aura (Visa Platinum), Samara (Visa Signature), Altura (Visa Infinite), and Eternis (Visa Infinite). The cards provide a broad range of premium benefits covering travel, dining, entertainment, and lifestyle amenities, such as curated hotel partnerships, airport lounge access, premium dining memberships, OTT subscriptions, and zero foreign currency markup on select variants.The specific features, rewards structures, and benefits for each card variant are detailed below:
| Card Variant | Visa Tier | Welcome Bonus | Key Rewards Earning Structure | Core Lifestyle Perks |
|---|---|---|---|---|
| Eternis | Visa Infinite | 10,000 Reward Points (worth ₹10,000) | 2 Reward Points per ₹100 spent, plus 3X points on flights, hotels, dining, and luxury shopping (Value: 1 Point = ₹1). | Complimentary 1-night stay at luxury Postcard Hotels, 1-year elite Club Access, 1-year Club Marriott membership, 15% off Business Class tickets on Air India, Qatar, and Lufthansa, 12-month EazyDiner Prime subscription, and Zero Forex markup when spending abroad. |
| Altura | Visa Infinite | 7,500 Reward Points (worth ₹7,500) | 1 Reward Point per ₹100 spent, plus 5X points on flights, hotels, dining, and luxury shopping (Value: 1 Point = ₹1). | 1-year Club Marriott membership, 12-month EazyDiner Prime subscription, and Zero Forex markup when spending abroad. |
| Samara | Visa Signature | N/A | 1 Reward Point per ₹100 spent, plus 6X points on dining and online shopping (Value: 1 Point = ₹0.5). | Free 1-year Taj Epicure membership, 6-month EazyDiner Prime subscription, and 12-month Amazon Prime membership. |
| Aura | Visa Platinum | N/A | 1 Reward Point per ₹100 spent, plus 8X points multiplier on online shopping (Value: 1 Point = ₹0.25). | Free 12-month Amazon Prime and Zomato Gold memberships. |
The bank noted that standard joining fees, yearly fees, and interest rates apply to all card types.
About Karur Vysya Bank
Founded in 1916, Karur Vysya Bank is one of India's leading private sector banks with a strong presence across retail, MSME, and agricultural banking segments. As of March 31, 2026, the Bank's total business stood at ₹2,14,420 crore. This total comprised deposits of ₹1,15,666 crore and advances of ₹98,754 crore. For the fiscal year 2026 (FY26), the Bank reported its highest-ever annual net profit of ₹2,510 crore. KVB operates through a network of 901 branches and over 2,200 ATMs and cash recyclers across the country.KARURVYSYA Stock Price Movement
Karur Vysya Bank Limited shares today slipped by 1.94% to settle at ₹288.75. The stock saw a trading volume of 2.01 million shares, contributing to the overall downward move for the banking sector.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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