JOJO Ltd Launches "JOJO TV" via Strategic Partnership with LG Electronics India
JOJO Ltd has formed a strategic partnership with LG Electronics India Limited, integrating its branded channel, "JOJO TV", onto the LG Channels platform. The launch marks a significant expansion of JOJO's content distribution reach beyond app-based streaming.The dedicated "JOJO TV" channel is now accessible on LG Smart TVs at Channel No. 379. Through this collaboration, the content is natively embedded within LG's connected TV ecosystem. This accessibility benefits a broad base of LG Smart TV users across multiple geographies and requires no subscription for viewing.
For JOJO Limited, which operates the world's largest only Gujarati OTT platform, this partnership signifies a key transition. It positions the company's content as a globally distributed connected TV brand, ensuring its presence in living rooms across multiple continents via hardware-native distribution on a widely used Smart TV platform.
The company views this strategic alliance as a driver for sustained audience growth, enhanced brand visibility, and larger long-term distribution scale, aligning with JOJO's goal of establishing itself as a global digital entertainment brand across all connected screen ecosystems worldwide.
Stock Price Movement
As of 11:53 AM, JOJO Ltd shares are ticking up, trading at ₹223.20, up 3.77% for the day. Throughout the session so far, the shares have moved between an intraday low of ₹214.05 and a high of ₹229.65.Source:
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