Jindal Stainless Partners with Sunrisers Hyderabad as Official Stainless Partner
National, March 27, 2026 – Jindal Stainless, India's leading stainless steel manufacturer, has announced a partnership with Sunrisers Hyderabad (SRH), a T20 league team, as the team’s Official Stainless Partner. This marks Jindal Stainless’ first association with an IPL team and is aimed at expanding brand visibility and connecting with a younger audience.The partnership provides Jindal Stainless with exclusive branding rights across key product segments including stainless steel pipes and tubes, stainless steel rebars, and stainless steel kitchenware and sinks.
"Sunrisers Hyderabad is one of the top teams, consistently enthralling audiences with its high-octane performance," said Mr. Abhyuday Jindal, Managing Director of Jindal Stainless. "This partnership is an important step in our brand journey towards building a stronger connect with consumers."
Mr. K Shanmugam, CEO of Sunrisers Hyderabad, stated, "This collaboration brings together two brands that are driven by performance, resilience and commitment to excellence."
Director - Corporate Affairs, Mr. Vijay Sharma, added, "This association is designed to go beyond visibility and create meaningful engagement. By collaborating with Sunrisers Hyderabad, we are creating stronger recall through a more relatable brand narrative."
Jindal Stainless will leverage content opportunities featuring SRH sportsmen, in-stadium visibility, and co-create content initiatives with Sunrisers Hyderabad's digital channels. Strategic partners of Jindal Stainless will also be able to leverage co-branded assets to amplify outreach.
Jindal Stainless had an annual turnover of INR 40,182 crore (USD 4.75 billion) in FY25 and is ramping up its facilities to reach 4.2 million tonnes of annual melt capacity in FY27. The company operates 16 stainless steel manufacturing and processing facilities in India, Spain, and Indonesia, with a worldwide network in 12 countries, as of March 2025.
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