ITC FMCG Spending Surges 8.8% Reaching ₹37,000 Crore as World-Class Brands Reach 28 Crore Households

ITC FMCG Spending Surges 8.8% Reaching ₹37,000 Crore as World-Class Brands Reach 28 Crore Households​

ITC's commitment to expanding its consumer franchise continues to yield strong results across its Food, Personal Care Products, and Stationery divisions. The company announced that consumer spending on its FMCG products climbed by a significant 8.8 per cent in the fiscal year 2026 (FY26). This increased spending has brought the total to nearly ₹37,000 crore, reflecting the brand's growing reach across 28 crore households.

The company aims to be India's No 1 FMCG player, and this growth underscores its multi-faceted strategy. ITC’s portfolio, comprising over 30 brands including Aashirvaad, Sunfeast, Classmate, and Bingo!, generated the consumer spend figure mentioned above. The Kolkata-headquartered giant stated that these products represent a total consumer spend of over ₹37,000 crore in FY26.

FMCG Consumer Spending Maintains Strong Trajectory Over Years​

The ascent in consumer spending is not limited to FY26; ITC has shown sustained growth across multiple fiscal years. The brand expenditure rose from nearly ₹29,000 crore in FY23 to ₹32,500 crore in FY24. This represented a strong 12 per cent year-on-year increase.

In the subsequent fiscal year (FY25), consumer spending further climbed by 4.6 per cent, reaching approximately ₹34,000 crore. Despite a moderation in the growth pace during FY25 compared to the previous peak, the company managed to expand its consumer franchise, adding about ₹5,000 crore in consumer spend over the two years spanning FY23 and FY25.

Segment Revenue Grows as ITC Launches New Product lines​

In addition to rising consumer spending, ITC's FMCG businesses registered a segment revenue of ₹24,209.75 crore for FY26. This figure signifies healthy growth of 10.1 per cent compared to the preceding year. The company’s focus remains on driving future expansion through a ready-to-scale portfolio and robust market penetration.

ITC also highlighted significant activity in new product development, noting that it launched nearly 100 new products across targeted markets during FY26. ITC measures consumer spending as the net sales turnover of its brands, including channel margins and taxes paid by consumers.

Market Leadership Solidified Across Diverse FMCG Segments​

ITC’s diversified portfolio allows several of its brands to hold leading positions in their respective categories. Aashirvaad remains the market leader in the branded atta segment, while Bingo! holds the number one spot in the snack foods category. Sunfeast similarly leads the cream biscuits sector with strong market presence.

In the education and stationery space, Classmate continues to lead as the top notebook brand. The company also maintains a robust footprint across other segments. YiPPee! stands as the second-largest player in the noodles segment, while Mangaldeep commands the number 2 position in the incense sticks category.

Global Expansion and Strategic Growth Outlook​

Beyond strengthening its domestic market presence, ITC's FMCG businesses are actively expanding their international reach. Leveraging the equity of its world-class brand portfolio, the company noted that its FMCG products are now available in more than 70 countries. This reflects a growing export footprint and increasing global market penetration.

ITC stated it is exploring strategic opportunities in proximal markets as a potential future vector for growth. The long-term strategy focuses on selecting categories characterized by low household penetration and low per capita consumption, which offer significant scope for market expansion. A key pillar of this strategy involves entering value-added adjacencies through its more than 30 established mother brands.

Navigating Inflationary Pressures and Raw Material Costs​

While the performance metrics are strong, ITC also provided transparency regarding external economic headwinds. The ongoing conflict in West Asia has triggered a sharp rise in key input costs and fuel prices, leading to heightened near-term inflationary pressures within the industry.

In response to these market challenges, ITC stated that it continues to implement proactive measures across all nodes of its operations. These measures are designed to mitigate the impact of such headwinds, ensuring sustained competitiveness and maintaining growth momentum going forward. It is worth noting that Cigarettes continue to be a primary contributor to the group's overall financial health, standing at ₹37,099.65 crore, or 45.9 per cent of the total Gross Revenue of ₹80,867.49 crore.