Group Mangalam Launches 'NEAT Everyday,' Entering Nutraceuticals Market with Five Stores in Ahmedabad

Group Mangalam Launches 'NEAT Everyday,' Entering Nutraceuticals Market with Five Stores in Ahmedabad​

Mangalam Global Enterprise Ltd has launched 'NEAT Everyday,' a new personal care venture dedicated to bringing ancient wellness into the modern consumer routine. The brand debut is marked by the simultaneous opening of five retail outlets across Ahmedabad, Gujarat, as Group Mangalam enters India's fast-growing nutraceuticals and wellness sector.

Drawing on more than eight decades of expertise across agriculture, edible oils, manufacturing, and global trade, the launch aims to integrate traditional wellness wisdom with contemporary lifestyles. NEAT Everyday is positioned to serve consumers who seek natural, transparent products backed by clear benefits as beauty and preventive healthcare become integral parts of daily life.

The brand philosophy centers on 'Passed Down with Purpose, Delivered with Love.' Guided by pillars including Natural Ingredients, Cold-Pressed Purity, Time-Honoured Traditions, and Made for You, NEAT Everyday seeks to bridge the gap between traditional practices and modern consumer needs.

The product portfolio includes over 30 meticulously formulated wellness and personal care items. These products are designed using natural ingredients and include oils, soft gels and capsules, ghee capsules, moisture and mist products, and gummies. The range is entirely vegan, gluten-free, and parabenfree, offering convenient, clean-label solutions across five wellness pillars.

Market Opportunity and Scope​

The launch occurs as the Indian beauty and personal care market is projected to reach USD 34 billion by 2028. This growth is being driven by rising consumer awareness regarding self-care, ingredient consciousness, and holistic well-being. The accelerating demand for immunity-focused nutrition and preventive healthcare presents significant opportunities for brands that can combine trust and efficacy.

Mangalam Global Enterprise Ltd plans to expand NEAT Everyday across Tier-1 and Tier-2 cities using experiential retail formats alongside its digital platforms.

Leadership Commentary​

Vipin Prakash Mangal, Chairman and Executive Director of Group Mangalam, commented on the launch, stating that NEAT Everyday is designed to blend traditional wellness wisdom with current lifestyles through thoughtfully developed products. He highlighted the commitment to making trusted solutions accessible in line with Group Mangalam's legacy of excellence.

Honey Mangal and Tanisha Mangal, Promoter Group of Mangalam Global Enterprise Limited (the parent company), emphasized that they believe wellness should be simple, honest, and accessible. They noted that the stores are intended to function as experiential discovery centers where consumers can engage with products and make informed choices.

About Group Mangalam​

Group Mangalam is a diversified enterprise operating for more than eight decades. With interests spanning agriculture, edible oils, manufacturing, stainless steel, and global trade, the company operates across India, Singapore, and various international markets. The Group has built its reputation through quality, innovation, and trust since 1942.

MGEL Stock Price Movement​

Today, shares of Mangalam Global Enterprise Limited gained by 0.60% in post-market trading, closing at ₹15.13. The stock traded a volume of 577,755 shares during the session.