Goldiam International Launches India's First Digital 3D Ring Builder Platform

Goldiam International Launches India's First Digital 3D Ring Builder Platform​

Goldiam International Limited has launched India's first digital 3D ring builder, an indigenous web-based platform designed to revolutionize the luxury jewellery retail experience in India. The builder, operational under Goldiam's domestic retail brand, Origem, allows customers to design and visualize bespoke lab-grown diamond rings in a fully interactive, three-dimensional format.

The technology-forward launch marks a significant milestone in the country's jewellery retail sector, enabling customers to configure and order custom pieces entirely online and within physical stores.

Key Features of the Digital Platform​

The 3D Ring Builder functions as a comprehensive, end-to-end design tool. Customers can visualize potential rings instantly on a photorealistic 3D model, which can be rotated, zoomed, and viewed from any angle. The platform supports seamless usability across desktops, tablets, and smartphones.

The customization options offered through the Origem platform are extensive, allowing consumers to select from:

• 6 ring styles
• 9 centre-stone shapes
• 6 center stone sizes (in each shape)
• Side-stone configuration
• Metal options (10/14K white, yellow, or rose gold)
• Engraving

Furthermore, the platform is powered by Origem's inventory of certified, IGI-graded lab-grown diamond (LGD) jewellery, offering customers transparent access to these designs at competitive price points.

Industry Pioneer Status​

Goldiam International Limited, one of India's leading exporters of fine jewellery and a pioneer in LGD jewellery, highlighted the strategic importance of the tool.

Anmol Bhansali, Managing Director of Goldiam International Limited, commented on the launch, stating, "The launch of India's first Digital 3D Ring Builder is an exciting moment for Origem as one step in a multifold journey to create modern jewellery retail experiences for our customers. Ring design has always been a behind-the-counter experience but with this technology, we are bringing that experience to digital, and in the customer's own hands, with full transparency on design, materials and price."

Bhansali added that the platform exemplifies the company's ability to integrate learnings from global retailers, applying these standards domestically with Origem, marking a meaningful step in their digital and B2C journey.

Strategic Market Positioning​

The Digital 3D Ring Builder strengthens Goldiam's market position as a technology-forward jewellery company and a key leader in the growing lab-grown diamond category.

By integrating customization, visualization, and ordering into a single digital experience, Origem aims to deepen customer engagement. This initiative allows the company to continue leveraging Goldiam's long-standing manufacturing excellence and global B2B relationships while enhancing its direct consumer retail interaction.

The platform is fully integrated with Goldiam's domestic retail business under the ORIGEM brand, ensuring a cohesive omni-channel experience available both on the Origem website and across its physical store locations.

GOLDIAM Stock Price Movement​

Shares of Goldiam International Limited are edging higher to ₹408 as of 10:16 AM today, gaining 0.67% in live trading. The stock is attracting significant liquidity, seeing a total volume of 301,704 shares traded so far.