<h1>Choice International and NH Investment & Securities Announce Strategic Partnership Through ₹9000 Million Investment in Choice Equity Broking</h1>
Mumbai, July 09, 2026: Choice International Limited, a leading diversified financial services group in India, has formed a strategic partnership with NH Investment & Securities Co., Ltd. (NHIS), a major South Korean financial institution and subsidiary of NH Financial Group. The deal involves an investment totaling ₹9000 Million through the issuance of Compulsorily Convertible Preference Shares (CCPS) by Choice Equity Broking Private Limited (CEBPL), the broking and wealth management arm of Choice International, to NHIS.
This strategic capital infusion represents a major milestone for CEBPL, providing growth capital designed to bolster the company's financial resources. The funds will be deployed to support overall business expansion, including the growth of the MTF book, as well as strategic investments in technology, talent development, product innovation, and enhancing business scalability.
The partnership combines Choice’s growing presence and momentum within India's dynamic financial markets with NHIS’s global institutional expertise, advanced technology-led operating model, and deep experience in sophisticated Asian capital markets. The collaboration aims to facilitate knowledge sharing across areas such as institutional broking, research, risk management, governance, and operational excellence, thereby strengthening CEBPL's long-term competitiveness.
CEBPL has set an ambitious goal of achieving 5x growth across its broking and distribution businesses within the next three years, leveraging the combined strengths of Choice’s market access and NHIS’s international capabilities and innovation ecosystem to capitalize on opportunities in India's expanding investment landscape.
<h2>Management Perspectives</h2>
Commenting on this development, Mr. Arun Poddar, CEO & Executive Director of Choice International Limited, stated that the investment underscores a significant milestone in their growth journey. He noted that NHIS brings institutional expertise and advanced digital capabilities that complement Choice’s strengths in serving India's rapidly expanding investor base. "Together, we aim to drive innovation, enhance customer experience, expand access to quality financial products and contribute meaningfully to India's financial inclusion agenda," he said, noting the alignment with the Viksit Bharat 2047 vision.
Mr. Shin Jae Wook, President & CEO of NH Investment & Securities, added that the partnership is an important development for strengthening NHIS’s global business portfolio. He stated, "Through our partnership with Choice Group, we will combine the strengths of both organizations to deliver differentiated financial services and build sustainable long-term growth engines for our global business."
<h2>Company Overview</h2>
NH Investment & Securities Co., Ltd. (NHIS)
NHIS is a leading South Korean securities and investment banking firm and a core subsidiary of NH Financial Group, headquartered in Seoul. It provides solutions across securities brokerage, wealth management, investment banking, and capital markets to retail, corporate, and institutional clients.
| Metric | Details |
|---|---|
| Headquarters | Seoul |
| Core Business | Securities brokerage, Wealth Management, Investment Banking, Capital Markets |
| Global Presence | 54 domestic centers, 2 branches overseas (including subsidiaries and representative offices) |
| Market Cap. | Approximately KRW 10.9 trillion (₹683.43 billion) as of June 2026 |
Choice International Limited
Choice International is a diversified financial services and consulting group based in Mumbai, serving over 1.5 million clients through a network of over 65,000 business associates. The Group offers technology-driven solutions across broking, wealth management, lending, insurance, and asset management.
Choice Equity Broking Private Limited (CEBPL)
CEBPL is the technology-led brokerage platform of Choice International Limited. It serves retail, HNI, and institutional clients across various markets including equity, derivatives, currency, commodity markets, and depository services, focused on democratizing investment opportunities in India's capital markets.
CHOICEIN Stock Price Movement
Today, shares of Choice International Limited rallied as the stock gained 7.33%, concluding trading at ₹825.5. The equity experienced considerable movement throughout the session, with a volume totaling 8.22 million shares and intra-day prices ranging between ₹787.55 and ₹837.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.
Any views, opinions, or statements expressed, where applicable, are those of the respective analysts or experts and do not reflect the views of this website. The website has no association with such viewpoints and does not assume any responsibility for them.
Last edited by a moderator: