Balkrishna Industries Enters Domestic Consumer Tyre Market, Commits ₹3,500 Crore Investment Under Vision 2030

BKT Launches On-Highway Tyre Portfolio for Two-Wheelers and Commercial Vehicles​

Balkrishna Industries Ltd on Tuesday announced its formal entry into India’s domestic consumer tyre market with the launch of its On-Highway tyre portfolio, marking a strategic expansion beyond its established Off-Highway business.

As part of this move, the company has committed an investment of ₹3,500 crore, equivalent to USD 400 million, to support manufacturing capacity expansion, advanced research and development capabilities, vertical integration, and the strengthening of its nationwide distribution network.

The newly launched On-Highway portfolio includes purpose-built tyres for two-wheelers such as scooters and motorcycles, as well as medium and heavy commercial vehicles. The company aims to tap into the fast-growing consumer and replacement tyre segments across India.

Vision 2030: ₹23,000 Crore Revenue Target by FY30​

Under its Vision 2030 roadmap, BKT is targeting overall revenue of approximately ₹23,000 crore by FY30. The projected revenue mix outlines:

• Around 70 per cent from Off-Highway tyres
• Around 10 per cent from third-party carbon black sales
• Around 20 per cent from On-Highway tyre categories

The company said this represents a 2.2 times increase from FY25 levels, reflecting a structured and disciplined growth strategy focused on long-term value creation.

Unified Brand Architecture Introduced​

Alongside its strategic expansion, BKT unveiled a new brand architecture under a unified corporate identity. The structure features two distinct identities:

• BKT Tyres, representing the complete tyre portfolio across Off-Highway and On-Highway categories
• BKT Carbon, representing its carbon black and industrial materials business

The company stated that vertical integration through BKT Carbon will play a key role in supporting its broader manufacturing and sustainability goals.

Focus on Manufacturing, R&D and Distribution Expansion​

The ₹3,500 crore investment will be directed toward:

• Expanding manufacturing capacity
• Strengthening advanced R&D capabilities
• Enhancing vertical integration via BKT Carbon
• Expanding its distributor and dealer network nationwide

The phased rollout of the new tyre portfolio will begin in high-demand markets and expand gradually across geographies through BKT’s established distributor-dealer network.

Product Line-Up: ZENOVA, THYROS and Commercial Radial Tyres​

In the two-wheeler segment, the company introduced:

• ZENOVA, designed for city commuting
• THYROS, engineered for on-off-road surfaces

In the commercial segment, BKT will expand into the on-road category with the introduction of two tyres between April and June 2026.

The new Commercial Vehicle Radial Tyre range has been developed for high-demand applications including cement transport, construction logistics, and regional cargo movement.

Market Share Target of 5 Per Cent by FY30​

BKT has set a goal to achieve a 5 per cent market share in the domestic On-Highway tyre segment by FY30. The company stated that its strategy is built on product leadership, distribution strength, consumer trust, and a disciplined India-led approach aimed at balancing growth with profitability and engineering excellence.

With its entry into the On-Highway segment, BKT is positioning itself to address India’s evolving mobility needs while expanding its footprint across the country’s mobility ecosystem under its Vision 2030 strategy.