Pune, January 14, 2026: Bajaj Auto Limited informed investors that its step-down subsidiary, Bajaj Mobility AG, has continued with a comprehensive restructuring programme, even as the European motorcycle group closed calendar year 2025 with consolidated revenue of just over EUR 1 billion amid a sharp industry reset.
Bajaj Mobility AG, formerly known as PIERER Mobility AG and the holding company of the KTM Group, said the restructuring measures are aimed at strengthening long-term competitiveness through cost rationalisation, simplification of operations, and sharper focus on core motorcycle brands.
2025 Financial and Sales Performance
For the financial year ended 2025, Bajaj Mobility reported consolidated revenue of slightly above EUR 1 billion, reflecting a year-on-year decline of around 46 percent. The company sold a total of 209,704 motorcycles during the year, down 28 percent compared to the previous year.However, the second half of 2025 showed a clear recovery trend. Motorcycle sales rose to 80,464 units in H2, a 60 percent increase over the first half. An additional 43,956 motorcycles were sold in the same period through strategic partner Bajaj Auto, underlining improving market traction.
Sales of e-bicycles and bicycles stood at 64,110 units during the year, following the exit from the bicycle segment.
Inventory Reduction and Cost Control
A key milestone during the restructuring was a sharp reduction in inventory. Motorcycle inventory was cut by more than 100,000 units during the year, declining from 248,580 units at the end of December 2024 to 147,427 units by December 31, 2025. Management said this reflected stronger-than-expected demand in the second half and improved dealer confidence.The group has also initiated a global rightsizing exercise to reduce fixed costs and streamline its organisational structure. As part of this exercise, around 500 positions are being eliminated, primarily across white-collar roles and middle management. The total employee count stood at 3,794 at the end of December 2025, compared with 5,310 a year earlier.
Strategic Realignment of the Business
Bajaj Mobility has exited non-core businesses as part of the efficiency drive. During 2025, the group divested its bicycle operations, terminated distribution arrangements for CFMOTO, and completed the sale of MV Agusta and the X-Bow business. These steps have significantly reduced structural complexity and capital intensity.Going forward, the company is focusing on its core motorcycle segment, anchored by the KTM, Husqvarna and GASGAS brands. The restructuring also involves pruning the model portfolio, simplifying IT systems, and removing one layer of management to accelerate decision-making.
About the Company
Bajaj Auto Limited is one of India’s leading two-wheeler and three-wheeler manufacturers, with a strong global presence across more than 70 countries. Through its international investments, the company has a significant strategic interest in the KTM Group, one of Europe’s premium motorcycle manufacturers.Source:
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