Kolkata, January 22, 2026: Shares of Baazar Style Retail Limited surged sharply in early trade today, rising over 5 percent to ₹327.80 on the NSE, as investors reacted positively to the company’s strategic investment announcement disclosed a day earlier.
The stock opened at ₹313.05 compared with a previous close of ₹311.35 and climbed steadily to an intraday high of ₹329.40. Buying interest remained strong through the morning session, with the scrip trading near the day’s highs and a volume-weighted average price of ₹321.11.
Strategic investment drives sentiment
The positive momentum follows the company’s disclosure dated January 21, in which Baazar Style Retail announced a strategic investment of ₹331.53 crore from Cupid Limited through a preferential issue of equity warrants. The board has approved the issuance of up to 1.01 crore equity warrants at ₹328.25 per warrant, convertible into equity shares within 18 months.The company stated that part of the proceeds will be utilised for repayment or prepayment of borrowings, which is expected to reduce debt and strengthen the balance sheet. The remaining funds are earmarked for growth initiatives, including store expansion, supply-chain integration, and broader business development.
Store expansion and business diversification
Baazar Style Retail currently operates a network of over 250 stores. With the fresh capital, the company plans to scale up its footprint to more than 500 stores over the next three years through a cluster-based expansion approach.In addition to fashion retail, the partnership is expected to support expansion into personal care and wellness categories, aimed at improving store productivity, increasing customer frequency, and diversifying revenue streams beyond apparel.
About the company
Baazar Style Retail Limited, incorporated in 2013 and headquartered in Kolkata, is a value fashion retailer offering affordable apparel and lifestyle products for the entire family. The company operates a growing retail network across India and is listed on both the BSE and NSE under the symbol STYLEBAAZA.Source:
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