AWL Agri Business Adds Trusted Sugar Brand Madhur to Strengthen Food Portfolio

AWL Agri Business Adds Trusted Sugar Brand Madhur to Strengthen Food Portfolio​

Ahmedabad, July 1, 2026: AWL Agri Business Limited, a prominent player in India's fast-moving consumer goods (FMCG) and food sector with established brands like Fortune and Kohinoor, has expanded its offerings by incorporating Madhur sugar into its growing portfolio. This acquisition is set to reinforce the company's dedication to providing high-quality and trusted food essentials to millions of Indian households.

The inclusion of Madhur marks a significant step in AWL Agri Business's strategy to develop a comprehensive food range that meets the daily needs of consumers across the country. By adding one of India’s most popular sugar brands, the company is leveraging its extensive distribution network and strong manufacturing capabilities to take Madhur to more homes while upholding the quality standards associated with the brand.

Mukesh Mishra, Joint President, Sales and Marketing at AWL Agri Business Limited, stated that the company has always focused on building brands that earn generational trust. He expressed delight over welcoming Madhur, noting that the sugar brand possesses a strong emotional connection with consumers and perfectly complements AWL's stable of trusted household staples.

As a major food FMCG entity, AWL Agri Business is recognized for its extensive portfolio spanning packaged foods, staple commodities, edible oils, and value-added products. Through brands including Fortune, Kohinoor, and now Madhur, the company reaches over 135 million households across India, a market reach confirmed by Kantar IMRB (Worldpanel by Numerator) Data Mar'26. This wide penetration is supported by robust manufacturing infrastructure and an international presence.

Madhur Sugar, which was launched in 2007 by Shree Renuka Sugars Limited, is recognized as one of India’s leading packed consumer sugar brands. It is highly valued for its commitment to hygienic practices and being 100% pure, combining advanced technology with high-quality sugarcane to ensure a clean product for every Indian household.

The addition of the widely loved sugar brand further emphasizes AWL Agri Business's ambition to build a diversified food portfolio by utilizing its established distribution capabilities and deep insight into the Indian consumer market. This move highlights the company’s continued commitment to evolving with consumer preferences and delivering high-quality, trusted products for diverse family needs.

Operational Overview of AWL Agri Business Ltd.​

AWL Agri Business Limited (formerly Adani Wilmar Limited) is one of India's foremost food and FMCG companies, offering a wide range of essential kitchen staples including rice, wheat flour, pulses, edible oils, and sugar. The company commands the trust of over 135 million households through its flagship brand, Fortune.

Key operational aspects of AWL include:

• Manufacturing Scale: Over 80 manufacturing facilities nationwide, including India's largest single-location refinery in Mundra with a 5,000 tons per day capacity.
• Distribution Network: The company maintains an extensive supply chain supported by 98 stock points, more than 10,000 distributors and sub-distributors, and a retail network encompassing 2.6 million outlets in urban and rural markets alike.
• Business Segments: Beyond domestic consumer staples, AWL serves HoReCa and institutional clients. The company also operates in advanced segments, including manufacturing pharmaceutical-grade and low moisture castor oil for global markets, and has expanded into the Home & Personal Care (HPC) segment with soaps, handwashes, and multi purpose cleaners.

AWL Stock Price Movement​

Today, shares of AWL Agri Business Limited edged higher to close at ₹184.20 after finishing the trading session up 0.15%. The stock traded within a tight intraday range, reaching a high of ₹186.28 and finding a low of ₹183.50 during the day.