Avax Apparels and Ornaments Ltd. Launches New Digital Platform, Discontinues Existing Segment
Avax Apparels and Ornaments Ltd. announced the launch of a new mobile application/online platform, https://avaxapparels.shop, effective April 1, 2026. The platform offers apparels, jewellery, and other accessories. This initiative aims to expand the company's digital commerce presence and diversify its product offerings.Separately, the company discontinued its existing mobile application/online platform, https://blushines.com, which previously sold silver ornaments, effective March 31, 2026. This decision was made to optimize resources and reduce costs through platform consolidation.
New Digital Platform Details
| Name of the product | Apparels, jewellery and other accessories |
|---|---|
| Date of launch | 01.04.2026 |
| Category of the product | Online Sale of Product |
| Market Served | Domestic |
Discontinued Segment Details
| Detail | Information |
|---|---|
| Date of Discontinuation | 31.03.2026 |
| Segment Revenue (March 31, 2025) | Rs. 1.35 Lacs (0.04% of turnover) |
| Segment Assets (March 31, 2025) | Rs. 1.45 Lacs |
| Reason for Discontinuation | To optimize resources and reduce costs by consolidating platforms |
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