AI Marketing Maturity Study Highlights Medium-to-High Business Impact Among Adopters
Mobavenue AI Tech Ltd, in association with the Marketing + Media Alliance (MMA) India, has released 'The AI Marketing Maturity Study,' a comprehensive benchmarking report assessing the adoption and business impact of Artificial Intelligence across key marketing functions.The study analyzed insights gathered from over 60 senior marketing leaders spanning more than 11 industry verticals. The findings indicate that a significant majority, between 84% and 88%, of companies that have adopted AI are reporting medium-to-high business impact across their critical marketing functions.
Key Pillars and Adoption Rates
The report benchmarks AI maturity across four essential pillars: Creative & Content, Measurement & Insights, Propensity Modelling, and Customer & Sales Journeys. Regarding the operational integration of AI, full-stack AI adoption was found to range between 35% and 57% across these functions.Overall, the industry is demonstrating an increasing operational shift. Companies are moving away from isolated experimentation towards adopting integrated AI-led operational systems, which are specifically designed to deliver both measurable and scalable business outcomes.
Tejas Rathod, Founder & CTO of Mobavenue AI Tech, commented on the report, stating that many organizations have advanced beyond mere experimentation. He emphasized that while capable systems exist, they often operate in silos. Rathod pointed out that the true potential of AI remains under-realized when planning, creative, execution, and analytics operate disconnectedly. The focus, he advised, must now be on building structured, end-to-end systems that translate AI capabilities into consistent and scalable business impact.
Company Context
Mobavenue AI Tech Limited is positioned as a global AI-powered AdTech and consumer growth company. The firm helps businesses, enterprises, publishers, and large global agencies connect with high-intent consumers to drive measurable results throughout the entire customer journey.Mobavenue utilizes its proprietary A3 framework, covering Awareness, Acquisition, and Activation, to ensure a full-funnel, outcome-led approach to digital growth. The company’s core operational stack is the GMP 360 platform, a unified system that integrates data, AI-led decisioning, and programmatic execution. This allows for real-time intelligence and consistent outcomes at scale across mobile, video, Connected TV, web, OEM, and DOOH channels.
Globally, Mobavenue operates in Southeast Asia, MENA, LATAM, Hong Kong, the UK, and the USA. The company currently works with over 150 brands across multiple sectors including e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare, and retail.
Stock Price Movement
Mobavenue AI Tech Ltd. finished the day on Wednesday, settling at ₹1181.30, marking a solid climb of 2.27%. The shares fluctuated through the session, managing to trade between a low of ₹1155.00 and an intraday high of ₹1189.75.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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