AI-Generated Deepfakes Raise Concerns, Platforms Increasing Removal Efforts
New Delhi, March 30 – Union Minister for IT and Information and Broadcasting, Ashwini Vaishnaw, on Monday raised concerns about the growing prevalence of AI-generated deepfakes, describing them as a “new menace” and a “new threat” to society.The minister noted that a significant increase in deepfake content, resembling manipulated media, is emerging across social media platforms globally. He highlighted that platforms are responding to the challenge by substantially increasing their efforts to remove such content.
“A lot of content resembling deepfakes is emerging,” Vaishnaw told reporters. “Due to the changes in the AI world, a large quantity of deepfakes have started appearing on social media, across the globe, and on the platforms themselves.”
According to the minister, platform efforts to combat deepfakes have almost doubled or tripled.
| Platform Efforts | Current Level | Previous Level |
|---|---|---|
| Deepfake Removal | Approximately doubled or tripled | Baseline Level |
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