Affle's Subsidiary Acquires AdColony Assets from Digital Turbine for USD 4.70 Million
Affle 3i Limited, through its wholly owned step-down subsidiary Affle MEA FZLLC (AMEA), has entered into a definitive Asset Purchase Agreement to acquire the strategic assets of AdColony from Digital Turbine, Inc., registered in the United States of America.The asset purchase encompasses crucial components of the AdColony ecosystem. The acquired Assets include the AdColony SDK for iOS and Android devices, the technology platform, existing integration with in-app publishers and mediation platforms, as well as the brand name, domain, and the goodwill exclusively associated with these assets.
This investment is described as strategic to Affle's consumer platform business. By acquiring these assets, which belong to AdColony—an ad monetization platform connecting mobile publishers and advertisers—Affle aims to increase consumer touchpoints throughout the integrated consumer journey. The acquisition is expected to improve the audience intelligence of the Company's Consumer Platform and drive conversions for Advertisers. Furthermore, the recognized brand name and goodwill associated with AdColony offer an opportunity to penetrate developed markets more effectively.
AMEA confirmed that the transaction is conducted at an Arms' Length Basis and that the promoters of Affle have no interest in the asset purchase.
The details of the acquisition are as follows:
| Aspect | Detail |
|---|---|
| Acquirer Entity | Affle MEA FZLLC (AMEA) |
| Target Seller | Digital Turbine, Inc. |
| Assets Acquired | AdColony SDKs for iOS and Android, tech platform, brand name, domain, and goodwill. |
| Consideration | USD 4.70 million (Upfront Cash) |
| Transaction Basis | Definitive Asset Purchase Agreement (Slump Sale) |
| Completion Timeline | 7 Business Days |
The strategic acquisition enhances Affle's capabilities in the Mobile Advertising Technology sector, integrating established industry assets into its consumer platform ecosystem.
AFFLE Stock Price Movement
Affle 3i Limited shares gained on Friday, closing at ₹1446.30 after the stock edged up 0.81% during the trading session. The equity recorded a volume of 314,618 shares in its movement for the day.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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