AJC Jewel Manufacturers Launches Esthara Jewels, Making Strategic Entry into Silver Retail
AJC Jewel Manufacturers Limited, an established leader in the B2B gold manufacturing sector, has announced a strategic pivot into the high-growth silver fashion jewelry market. The company marked this shift with the launch of its dedicated retail vertical, Esthara Jewels. Esthara Jewels has opened its first flagship physical store in Thrissur, Kerala, alongside a dedicated Direct-to-Consumer (D2C) e-commerce platform, signaling the manufacturer's move toward organized retail.Esthara Jewels, operating as a subsidiary of AJC Jewel, is positioned to bridge the gap between luxury aesthetics and accessible pricing. The brand specifically targets...