RateGain Launches 2026 Report Warning AI Search Could Detach Hotels from Booking Journey
RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for the travel and hospitality industry, released The Direct Booking Friction Report 2026. The report serves as a comprehensive audit, revealing that many hotels across the APMEA region are not losing direct revenue due to poor demand or weak pricing, but rather because of friction within their own digital guest experience.The audit maps, for the first time, specific areas where hotels across the Asia Pacific, Middle East, and Africa are losing direct bookings even before a guest reaches the checkout stage. These friction points cover visibility, pricing...