consumer behavior

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    Convenience Drives Retail: Quick Commerce Gains Traction

    New Delhi, April 7 – More than 70 per cent of consumers said they would continue using quick commerce platforms even if discounts were reduced, indicating a shift towards speed and convenience over price in everyday purchases, according to a report released on Tuesday.Local grocery stores...
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    India Jewellery Market Trends: Gold vs Silver, Digital Influence, and Evolving Consumer Behaviour

    India’s jewellery market is not witnessing a simple shift from gold to silver or from heavy to lightweight designs. Instead, consumer behaviour is fragmenting across sharper lines shaped by design sensibility, price awareness, lifestyle shifts and digital influence.Retailers across segments...
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