Valencia Nutrition Ltd. Expands Portfolio with ‘Crunzzo’ Snack Brand
Valencia Nutrition Ltd. announced on March 25, 2026, an expansion of its product portfolio with the launch of a new packaged snack brand, 'Crunzzo', marking the company's entry into the snack food segment. The product, categorized as snack foods fortified with a vitamin premix, is targeted for the domestic market.Building on its established success in the Rs. 10 beverage segment, Valencia Nutrition has introduced 'Crunzzo' with a Maximum Retail Price (MRP) of Rs. 5. The company projects that this strategic expansion will strengthen distributor relationships, improve channel efficiency, and drive incremental revenue growth while lowering distribution costs, as the points of sale for the beverages and snacks are largely the same.
The company plans to introduce a diversified range of packaged snacks and processed food products for human consumption, including seasoned chips and related food items made with superior ingredients fortified with vitamins and minerals.
Valencia Nutrition estimates an investment of Rs. 4 Crores over a two-year period to support the rollout of the new snack brand.
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