Thomas Cook India Strengthens Foreign Exchange Presence in Assam with New Guwahati Outlet

Thomas Cook India Strengthens Foreign Exchange Presence in Assam with New Guwahati Outlet​

Thomas Cook (India) Limited, India's leading omnichannel foreign exchange services company, has inaugurated a new franchise outlet in Guwahati, Assam. This move reinforces the company's strategic focus on high-growth regional markets and addresses the increasing demand for foreign exchange services across Assam and the wider Northeast.

The expansion allows Thomas Cook India to increase its network coverage to three locations across Assam, including a presence at the Lokpriya Gopinath Bordoloi International Airport (LGBIA).

Product Portfolio Available at the Outlet​

The product-service portfolio available at the new outlet includes several prepaid travel cards and forex solutions:

• Prepaid Travel Cards: These are available in partnership with Mastercard and Visa, including products for Holidays (Borderless Travel with 12 global currencies), Business Travel (FX Enterprise card, noted as India's first Eco-Friendly Forex prepaid card), and Overseas Education (Study Buddy card).
• Thomas Cook One Currency Card: This card is highlighted as India's first prepaid card with zero cross currency conversion fees.
• Overseas Education Forex: Services cater to the student segment, covering transfers for university/tuition fees and living expenses, alongside discounted air fares, excess baggage, insurance, and the Study Buddy Card.
• Currency and Remittances: The offerings include access to 26 global destination currencies and Overseas Remittances via Thomas Cook Forex's Send Money Abroad, which covers over 120 countries.

Market Rationale and Digital Integration​

Guwahati demonstrates a rising foreign exchange demand, driven by increased outbound leisure travel, a growing student segment, and robust business activity. The city reportedly has approximately 6 lakh passport holders, indicating a substantial and expanding base of travelers. The potential market is further bolstered by the presence of leading student counselling organizations and the expected boost from direct international connectivity following the launch of a new terminal at LGBI.

The Company noted a consistent rise in walk-in enquiries, website traffic, and call-centre referrals originating from Guwahati and the larger Northeast region.

The new outlet is strategically positioned to serve a diverse customer base, including multigenerational families, students, and working professionals, who have a high demand for currency notes, prepaid forex cards, and student remittances.

This new physical location integrates into Thomas Cook India's established omnichannel distribution model, creating a seamless 'phygital' ecosystem. This allows customers to begin their forex journey in the store and continue transactions online, or vice versa, ensuring convenience and personalized support.

The company’s digital capabilities complement the physical presence through the Forex App (B2C), FX Mate (B2B), and V-KYC features. Additionally, the Forex on WhatsApp service provides 24x7 access, facilitating everything from live rate checks to end-to-end transactions.

Amit J. Parekh, Company Secretary and Compliance Officer for Thomas Cook (India) Limited, announced the inauguration via a press release dated April 7, 2026. Deepesh Varma, Chief Business Officer - Foreign Exchange at Thomas Cook (India) Limited, stated that the launch reflects confidence in Guwahati's growth trajectory and the strong demand observed across walk-ins, digital enquiries, and assisted channels.

The overall business omnichannel model currently serves over 1 million customers annually. This service is facilitated through the website, FX Now app, call centre 1800-2099-100, and over 125 Forex stores located across 69 metros and tier 2-4 cities/towns pan India. The company also maintains a "Ghar pe Forex" commitment offering doorstep delivery within 2 hours.

THOMASCOOK Stock Price Movement​

Thomas Cook (India) Limited shares edged higher today, closing at ₹97.4 after gaining 0.20%. The stock saw steady interest in the session, underpinned by a total volume of 909,234 shares traded.

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