Steelbird Expands Production and Retail Network to Achieve Revenue Goals

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Mumbai, April 6 Steelbird Hi-Tech India, a helmet manufacturer, announced on Monday that it aims to achieve revenue of ₹1,000 crore this fiscal year, as it plans to launch 12 new models across various categories, including mid and premium segments.

However, the company's long-term target remains to achieve 25 million helmets annually and a turnover of ₹2,500 crore by FY33, Steelbird said.

The company is estimated to have generated revenue of ₹869 crore in the recently concluded fiscal, driven by strong market demand, aggressive retail expansion, and continuous investments in manufacturing capabilities, Steelbird Hi-Tech said.

"Looking ahead, Steelbird has set an ambitious roadmap. It aims to achieve a topline of ₹1,000 crore in FY 2026-27, while progressing towards its long-term vision of achieving 25 million helmets annually and a turnover of ₹2,500 crore by FY 2032-33," the company said.

The company also produced 9.85 million helmets in the previous fiscal, further strengthening its leadership in the country's rapidly expanding two-wheeler safety market, it added.

"Steelbird's growth is a reflection of our focus on safety, scale, and accessibility. As India continues to witness a surge in two-wheeler usage, the need for high-quality protective gear becomes even more critical. Our goal is not just to grow as a business, but to drive a larger movement around road safety in the country," said Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Limited.

According to the Federation of Indian Automobile Dealers' Association, the two-wheeler segment grew 13.40 per cent year-on-year to 2.14 crore units in the financial year ended March 31 this year, reclaiming the pre-COVID-19 peak.

In a major scale-up move, Steelbird said, it has now increased its daily production capacity to 60,000 helmets to cater to the rising demand, and this production boost comes on the back of ongoing automation, process optimization, and capacity enhancement initiatives across its manufacturing facilities.

With production nearing 10 million units annually and a strong retail backbone, the company is well-positioned to accelerate its next phase of growth, said Kapur.

"Our investments in technology, design innovation, and distribution are enabling us to reach more riders while delivering products that combine safety, comfort, and style," he added.

The company said it has also rapidly expanded its retail footprint, and its exclusive Rider Shop network has crossed 350+ outlets nationwide.

These outlets are playing a crucial role in strengthening last-mile connectivity with consumers while enhancing brand visibility and customer engagement across Tier 1, Tier 2, and emerging markets, Steelbird said.
 

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automotive dealers association fy 2026-27 fy 2032-33 helmet manufacturing helmets india automotive market manufacturing market demand production capacity retail expansion revenue steelbird hi-tech india tier 1 markets tier 2 markets two-wheeler safety
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