Shringar House of Mangalsutra Limited Expands into Gold Bridal Jewellery Segment
Shringar House of Mangalsutra Limited has marked a significant growth milestone with its strategic entry into the gold bridal jewellery segment. The company has successfully generated its first invoice in this new category for a valued client, signaling a confident expansion of its product offerings.Mr. Chetan Thadeshwar, Managing Director of SHOML, commented on the development, stating, "We are proud to announce the Company's entry into the gold bridal jewellery segment, leveraging Shringar's strong foundational strengths." He added that the expansion was supported by long standing relationships with organized retail partners, while the company's robust in-house design capabilities will maintain excellence in innovation and craftsmanship. The management noted that with a well-established pan-India presence and decades of expertise in the mangalsutra category, the company is positioned to scale into adjacent high-value jewellery segments.
Company Profile and Operations
Shringar House of Mangalsutra Ltd. specializes in the design, production, and distribution of a wide range of Mangalsutras across India. The company maintains a substantial portfolio, featuring over 15 distinct collections and more than 10,000 active SKUs designed for a diverse customer base.The company's clientele includes corporate buyers, wholesale distributors, and retail partners operating across 24 states and 4 union territories throughout India. Prominent corporate customers include industry leaders such as Malabar Gold, Titan, Reliance Retail, Novel Jewel, Joyalukkas, PN Gadgil Jewellers, and Damas Jewellery (UAE).
As of FY25, Shringar House of Mangalsutra Limited served 34 corporate clients, 1,089 wholesalers, and 81 retailers. The operational strength is underpinned by a dedicated in-house design team of 22 designers and 179 skilled karigars, which ensures seamless execution from the concept stage to the final product.
For reference, the company's operational statistics for FY25 are presented below:
| Client Type | Number of Entities Served (FY25) |
|---|---|
| Corporate Clients | 34 |
| Wholesalers | 1,089 |
| Retailers | 81 |
The company's press release also announced the launch of the new product category, 'Bridal Jewelry' (Bridal Set).
SHRINGARMS Stock Price Movement
Today, Shringar House of Mangalsutra Limited shares edged higher to close at ₹181.04, marking a 0.14% gain in post-market trading. The stock settled within a trading day range between ₹180.2 and ₹184.25, supported by 345,339 shares traded.Source:
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