Prithvi Exchange (India) Ltd. Launches Direct-to-Customer Online Forex Portal
Prithvi Exchange (India) Ltd. announced the launch of a Direct-to-Customer (D2C) Online Forex Portal, expanding its digital services and reinforcing its commitment to technology-enabled foreign exchange solutions. The new platform complements the company’s existing Forex on WhatsApp initiative and aligns with its “BrickClick” strategy.The online portal allows customers to book and manage foreign exchange requirements through a secure digital interface, while still leveraging Prithvi Exchange's nationwide branch network. The platform is designed to offer a streamlined self-service experience, enabling customers to place orders, manage transactions, access real-time forex rates, and complete transactions through nearby branches.
Key features of the portal include the ability to book foreign currency for travel or other permitted purposes, request currency encashment, and initiate requests digitally.
The launch represents a milestone in Prithvi Exchange's digital transformation journey as it responds to evolving consumer behavior in the financial services landscape. The company aims to create an integrated digital framework that provides customers with multiple access points to its services.
Pavan Kumar Kavad, Managing Director of Prithvi Exchange (India) Ltd., stated the launch on March 20, 2026.
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