Meesho Launches ‘Vaani - Your Meesho Dost’, India's First Gen-AI Powered Conversational Voice Shopping Assistant
Bengaluru, March 24, 2026: Meesho today announced the launch of ‘Vaani - Your Meesho Dost’, India's first Gen-AI powered conversational voice shopping assistant designed for the next 500 million users who predominantly shop offline.The assistant is intended to bridge the gap between traditional, conversational shopping experiences and digital commerce, addressing the challenges many users, particularly in tier 2+ markets, face when navigating apps through typing and filters.
‘Vaani - Your Meesho Dost’ allows users to describe their needs, ask questions, and refine choices through a natural, ongoing conversation. The assistant supports users throughout the shopping journey, from product discovery to purchase, surfacing relevant products, addressing decision-making barriers through reviews and details, and guiding users through payment and delivery confirmation.
The system leverages edge computing for speech understanding and synthesis, alongside a multi-agent framework for handling complex interactions and fine-tuned models trained on regional language nuances. It also incorporates multi-modal capabilities, understanding both spoken words and what users see on the screen.
Sanjeev Kumar, Co-Founder and Chief Technology Officer, Meesho Limited, stated that AI is at the core of Meesho’s approach to scaling. He noted that the assistant combines conversational AI with Meesho’s commerce intelligence to make e-commerce more accessible and intuitive.
Early adoption indicates strong user confidence, with 79% reporting that voice simplifies shopping, 94% finding it intuitive, and 62% trusting it for transactions. Within the first month of launch, over 1.5 million users have interacted with the assistant, resulting in a 22% higher conversion rate, lower returns, and cancellations.
Source:
Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.