Magic Moments Vodka Sales Soar to 8 Million Cases, Solidifying India’s No.1 Position
New Delhi, March 18, 2026 – Radico Khaitan Limited announced that its flagship brand, Magic Moments Vodka, has surpassed 8 million cases in sales this year, reinforcing its position as India’s No.1 vodka brand. The increase from 7.1 million cases last year underscores the brand's growing dominance and consumer engagement across markets.Magic Moments is India's largest premium vodka brand, holding approximately 60% of the Indian vodka market and ranking as the 6th largest vodka brand globally. The brand's momentum is largely attributed to its innovative flavor portfolio, particularly the "Flavours of India" range, with the recent Jamun SpicyMint variant experiencing significant success.
Abhishek Khaitan, Managing Director of Radico Khaitan, stated that the milestone signifies a shift in India’s spirits landscape, noting vodka’s growing popularity within the country. He added that the company is well-positioned to lead this transformation with its focus on evolving consumer preferences and innovations like Jamun SpicyMint.
Magic Moments Vodka currently offers a portfolio across Semi-Premium and Premium Vodka categories, including Magic Moments Remix, Verve, and Dazzle, along with innovative flavors. The company continues to redefine the vodka experience in India while expanding its global presence.
About Radico Khaitan
Radico Khaitan Limited is a leading manufacturer of Indian Made Foreign Liquor (IMFL) in India. The company's brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, and Magic Moments Vodka. Radico Khaitan exports alcoholic beverages to over 100 countries.
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