Israel Targets 69,000 Indian Visitors as Tourism Rebuilds After Covid and War
Mumbai, February 22: Israel is charting a steady recovery path for its tourism sector after facing the dual impact of the Covid-19 pandemic and the war, with a renewed focus on the Indian market. The country expects to regain and surpass its pre-pandemic visitor numbers from India by 2027, according to a senior tourism official.Speaking about the outlook, Galit Hoffman, Consul for Tourism Affairs, India, at the Israel Ministry of Tourism, said that Israel is aiming to reach around 69,000 Indian visitors within the next one and a half to two years, provided promotional efforts gather pace.
Pre-Crisis Benchmark: 2019 Visitor Numbers
In 2019, Israel welcomed 65,100 visitors from India, marking a strong year for bilateral tourism flows. However, the subsequent global pandemic and the war disrupted travel and significantly affected inbound tourism.“We faced crises like Covid-19 and then the war, which affected our tourism industry. In 2019, we welcomed 65,100 visitors from India. If everything is positive and we get enough campaigns and promotions like we did in 2019, it should take us another year and a half or two years, that is, 2027, to reach around 69,000,” Hoffman said.
Marketing Campaigns Key to Tourism Revival
The recovery strategy hinges on replicating the intensity of promotional campaigns that were undertaken before the pandemic. The tourism authority believes that with sustained marketing, partnerships, and positive travel conditions, Indian arrivals can return to and exceed previous highs.The target of approximately 69,000 Indian tourists by 2027 reflects cautious optimism as Israel rebuilds its tourism industry and strengthens engagement with one of its key source markets in Asia.
As global travel stabilises, Israel is positioning itself to restore momentum in inbound tourism from India, aiming not only to recover lost ground but to set a new benchmark in the coming years.
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