
Infosys and Formula E Launch AI-Powered Race Centre, Taking Fan Experience to Pole Position
Bengaluru, India – March 20, 2026: Infosys and Formula E, the world's first all-electric FIA World Championship, announced the launch of a new AI-powered Race Centre. Powered by Infosys Topaz, the Race Centre aims to enhance fan engagement by delivering real-time insights and an immersive race-day experience.The platform displays AI commentary, interactive gamified features, static explainer videos, weather tracking, race control updates, PIT BOOST & ATTACK MODE tracking, and in-sync storytelling. It blends race feeds with AI-driven content to enhance understanding of racing action.
Key features of the Race Centre Include:
- Generative AI Commentary Engine: Built on Topaz’s applied AI foundation, this feature delivers real-time, context-aware race narration.
- Podium Predictions & 'PIF Driver of the Race' Fan Voting: Interactive features allowing fans to predict podium outcomes and vote for their favorite driver.
- PIT BOOST Tracking: An interactive feature to track mandatory fast-charging pit stops and their impact on driver positions.
- Selected Driver Event Tracker: A feature providing a timeline of key moments for individual drivers during a race.
- Agentic AI for Data Orchestration: Topaz agents process and integrate over 1.5 million data points across each race.
“Formula E's vision is to lead the future of sustainable motorsport, and technology is the catalyst that continues to push our sport forward,” said Jeff Dodds, Chief Executive Officer, Formula E.
Sumit Virmani, Global Chief Marketing Officer, Infosys, stated, “With Infosys Topaz at the core of the new Race Centre, we are redefining the race-day experience with real-time, responsible AI insights.”
About Formula E and the ABB FIA Formula E World Championship
As the world's first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world's most iconic cities.
About ABB
ABB is a global technology leader in electrification and automation.
About Infosys
Infosys is a global leader in next-generation digital services and consulting.
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