ICONiQ White Whisky Surpasses 10 Million Cases Milestone
Mumbai, March 23, 2026 – Allied Blenders and Distillers Limited (ABD) announced that its flagship brand, ICONiQ White Whisky, has surpassed 10 million cases in fiscal year 2026. The achievement marks a significant milestone, demonstrating one of the fastest growth trajectories within the Prestige & Above spirits segment.Launched in September 2022, ICONiQ White Whisky initially debuted in select markets of East and North India before expanding nationally. Sales reached 0.32 million cases in fiscal year 2023. Momentum accelerated in fiscal year 2024, with volumes rising to 2.27 million cases. This growth trajectory continued in fiscal year 2025, with the brand reaching 5.7 million cases, earning recognition as the fastest growing millionaire spirits brand in the world for calendar year 2024, according to Drinks International's Millionaires' Club Report 2024.
The brand has expanded its reach to include Canteen Stores Department (CSD) and now has a presence in multiple overseas markets.
Alok Gupta, Managing Director of ABD, stated, “The journey from zero to 10 million cases in such a short period is a landmark achievement that redefines the growth playbook in the spirits industry.”
ICONiQ White Whisky has received multiple international accolades, including Gold Medals at the International Spirits Challenge (ISC) 2024, International Whisky Competition (IWC) 2024, and India Wine & Spirits Awards (IWSA) 2024. Additionally, it received the Gold Quality Award at Monde Selection 2024 and the Superior Taste Award at the International Taste Institute 2024 in Brussels.
ABD is the largest domestic spirits company in India by volume, with a presence in whisky, brandy, rum, vodka, and gin. Its brand portfolio includes Officer's Choice Whisky, Officer's Choice Blue Whisky, Sterling Reserve Premium Whiskies, and ICONiQ White Whisky. The company operates a network of 38 manufacturing units, including 9 owned bottling units, 1 owned PET bottle manufacturing plant, 2 owned distilleries, and 26 non-owned manufacturing units.
Source:
Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.