BharatRohan Expands Drone Services Through Strategic Partnerships with Agri-Input Dealers
Lucknow, March 20, 2026 (BSE: 544535) – BharatRohan Airborne Innovations Limited, a pioneer in drone-based hyperspectral imaging solutions, announced a strategic expansion of its dealer-led network to accelerate the growth of its drone services and PRAVIR bio-products business. The announcement was made during the company’s annual Dealers Meet held at Clarks Avadh, Lucknow, on March 17, 2026, which saw participation from nearly 200 agri-input dealers from across Uttar Pradesh.BharatRohan aims to work closely with its dealer partners to improve access to crop monitoring and drone spraying services for farmers. The company is helping dealers expand their role from product distributors to solution providers.
Driving Adoption of Crop Monitoring and Drone Spraying
The strategy focuses on crop monitoring and drone spraying services, which dealers are being equipped to deliver locally, backed by BharatRohan’s technology and operational support. Dealer interest in monitoring services reflects a shift towards precision agriculture. Guided by its philosophy that 'Hyperspectral Makes Everything Easier,' BharatRohan is simplifying crop diagnostics and enabling faster and more accurate decision-making at the farm level.A performance-driven incentive mechanism has been introduced to accelerate adoption, rewarding dealers for driving service uptake and expanding their business.
Pragati Card: Strengthening Dealer-Farmer Connect
BharatRohan is extending the Pragati Card to its dealer network to strengthen dealer-farmer engagement and drive adoption of inputs and services. The card allows farmers to seamlessly access crop monitoring, spraying services and agri-inputs, while helping dealers increase repeat business and expand their regional reach.Executive Commentary
“Our dealers are at the core of our growth strategy,” said Mr. Amandeep Panwar, MD & Chairman, BharatRohan Airborne Innovations. “By focusing on drone services alongside PRAVIR bio-products, we are enabling them to deliver complete crop solutions while building scalable operations. We invite agri-entrepreneurs across India to partner with us as dealers and build profitable agri-enterprises together."About BharatRohan Airborne Innovations Limited
BharatRohan is an India-based technology pioneer redefining precision agriculture and aerial imaging. Founded in 2016, the company specializes in hyperspectral imaging (HSI) enabled by drone technology. BharatRohan operates a vertically integrated model, offering solutions: CropAssure®, SeedAssure®, and SourceAssure®. The company also serves health-conscious consumers through a Direct-to-Consumer (D2C) brand.Source:
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