AWL Agri Business Launches 'Fortune Atta with Multigrains' to Cater to Health-Conscious Consumers
National, March 24, 2026: AWL Agri Business, a leading integrated agri-business company in India, has launched 'Fortune Atta with Multigrains' to expand its presence in the value-added foods segment. The new multigrain atta variant follows the company’s introduction of 'Fortune Premium Sharbati Atta' into the premium flour market.The multigrain atta segment is experiencing growth as consumers increasingly seek nutritionally enhanced alternatives. AWL Agri Business sees this category as a strategic growth opportunity.
Fortune Atta with Multigrains combines the goodness of eight grains including soy, chana, wheat, maize, fenugreek, oats, barley, and psyllium husk. It is high in protein, fiber, and iron, and contains betaglucan, a prebiotic that supports gut health.
“At Fortune, consumer preferences are always at the heart of everything we do,” said Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business. "As Indian consumers become increasingly conscious about the nutritional quality of everyday foods, 'Fortune Atta with Multigrains' will help us to bridge the gap between health and habit."
The product is currently available in a 5-kg consumer pack across leading quick commerce and e-commerce platforms including Blinkit, Zepto, Amazon, and Flipkart in select cities. AWL Agri Business plans to expand availability across key urban markets such as Delhi, Mumbai, and Bengaluru, with further expansion across India. Distribution will also extend to general and modern trade channels.
The brand will roll out a digital video commercial supported by social media amplification and influencer collaborations.
AWL Agri Business Ltd. (formerly Adani Wilmar Limited) offers a diverse portfolio of essential kitchen staples, including edible oils, wheat flour, rice, pulses, and sugar. The Fortune brand reaches more than 123 million households. The company operates 24 manufacturing facilities and has an extensive supply chain with 97 stock points, over 10,000 distributors and sub-distributors, and a retail network of 2.1 million outlets. AWL also serves the HoReCa and institutional sectors and has expanded into the Home & Personal Care segment.
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