J&K Hosts Agro and Food Fest Buyer-Seller Meet to Boost Global Market Access
Event Aims to Strengthen Export Opportunities for Regional Products
Srinagar, March 24: A two-day Agro and Food Fest Buyer-Seller Meet commenced in Jammu and Kashmir on Tuesday, aimed at promoting the Union Territory’s agricultural products and enhancing market linkages.The event is being jointly organised by the Trade Promotion Council of India (TPCI) and the Jammu and Kashmir Trade Promotion Organisation (JKTPO) at the Sher-e-Kashmir International Convention Centre (SKICC), bringing together key stakeholders from the agro and food industry.
Platform for Farmers, Exporters and Global Buyers
Officials stated that the meet is designed to provide a direct engagement platform for farmers, exporters, and industry leaders to connect with international buyers. The initiative seeks to showcase a diverse range of agro and food products from Jammu and Kashmir while facilitating business opportunities across global markets.Participation from Over 16 Countries
Speaking on the occasion, Sachin Kumar from TPCI said that around 50 buyers from more than 16 countries are expected to participate in the event. These include representatives from the UK, Sweden, Japan, Malaysia, Singapore, and the UAE.He highlighted that the primary focus will be on exploring export potential for key regional products such as saffron, fresh produce, honey, and dry fruits.
Focus on Market Insights and Export Growth
Kumar noted that interactions with international buyers will also help exporters gain insights into market preferences and identify the most profitable destinations for their products. He added that such engagements allow buyers to play an important role in guiding exporters on global demand trends.The meet is expected to serve as a significant opportunity for strengthening trade ties and expanding the reach of Jammu and Kashmir’s agro products in international markets.
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