Affle 3i Limited Receives New Patent for Blockchain-Enabled Fraud Mitigation System

Affle 3i Limited Receives New Patent for Blockchain-Enabled Fraud Mitigation System​

Affle 3i Limited announced today, March 25, 2026, that it has been granted a new patent in India, following prior approval in the United States. This patent expands the company's intellectual property portfolio and reinforces the quality and effectiveness of its conversion-driven CPCU model.

The patent covers a 'Method and system for establishing a decentralized repository of fraudulent IP addresses and publishers utilizing blockchain'. The technology creates a blockchain-enabled, decentralized shared repository for fraud intelligence across the digital advertising ecosystem. This allows authorized participants to securely record, verify, and act on suspicious traffic signals in real time.

The system captures and analyzes real-time and historical ad interaction data, using scoring and validation mechanisms to identify potentially fraudulent IP addresses, device IDs, device types, and publishers. Identified fraudulent entities are then classified into shared blacklist/whitelist repositories for coordinated fraud mitigation.

Affle 3i states this framework enhances trust and reliability within the digital advertising ecosystem, distinguishing genuine engagements from non-genuine ones. This reduces invalid traffic and inefficient ad spending, ultimately enabling more authentic, cost-efficient, and measurable consumer outcomes across connected devices.

The company currently holds 18 unique patents, part of a broader intellectual property portfolio of 39 unique patents with over 300 unique patent claims.

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